Would you be surprised if I told you that when we dress we choose colors unconsciously? Well, that’s right, and not only when selecting our clothes, but every time we choose one shade or another, there are factors involved that we don’t realize and that have to do with the meaning of colors.
The different shades have the ability to connect with us through our emotions. through our emotions and this is something that marketing companies know how to exploit very well when they want to sell us a product. Although the use of exposure to certain tones through the technique of chromotherapy can also play in our favor to positively influence our moods.
Given the importance they have in our decisions and how they affect our daily lives, it is worth knowing the meaning of colors to see what they have to tell us about ourselves.
The meaning of colors and the emotions they express
Discover what is hidden behind each of the chromatic shades that color our world. that color our world:
More than just a color, white is the result of the sum of all the other shades of the chromatic circle. It also reminds us of light and its direct influence on our mood.
Its positive connotation symbolizes calm and purity.. And because of its association with purity, it is also associated with cleanliness. For that reason it is used so much with aseptic spaces related to health and its care; we see it both in the gowns of health personnel and on the walls and furniture of their rooms.
But as with all color meanings, the meaning of white varies according to the cultural environment in which it is found: While the purity of white in the West reminds us of that which is supposed to the bride at the time of her wedding, in the East and in certain areas of Africa it symbolizes death, although it also portrays purity, in this case that of the departing soul.
If there is a absolute emblem of vitality, energy, joy and optimism, it is yellow. it is yellow. The meaning of colors has a lot to do with one of their main representatives in nature; and in this case it is the sun, to whom we owe all those same emotional attributions we have mentioned.
When we expose ourselves to a light regulated with this frequency to bring us this color, we allow our mood to reach a more cheerful and renewed one, stimulating in turn the brain activity and predisposing the musculature for action. For this reason this tonality is usually used in leisure environments and combined with the color black to create a visual alert that reminds us of certain dangers of natural origin (such as wasps).
What is important to avoid is its use in children’s rooms or rooms for children, as it could encourage excessive excitement.
When we look for the meaning of the color to transmit confidence, honesty and to inspire communication, we will find the freshness of the color of the sea and the sky.
Blue is a cold tone, very linked to the conscience.. It provides calm and invites to concentration. It is associated with intelligence, stability and seriousness. This is why it is used in the development of educational material, mainly in science, or among the corporate colors for banks and insurance companies seeking to gain a high level of trust among their customers.
Curiously, however, it has an appetite suppressing effect, which is why it is usually avoided in food advertising.
Harmony, relaxation and health. This is the meaning of the color green, as it evokes for many of us the memory of nature and its fertile essence.
Due to its calming effect, it is often used to provide serenity in places that may require it especially in places that may require it especially (spaces where therapies are performed with people, for example) and helps to achieve a more relaxed feeling with its presence in plants in places of more serious or artificial aesthetics (such as offices).
Is there anyone who does not associate red with passion? And to intensity, fire and love… after all, they are all linked to each other and to the meaning of the color red in its essence, albeit in a somewhat poetic but very generalized way.
When we are exposed to the color red nur body also reacts to the energy it symbolizes, as our pulse rate increases and our blood pressure rises.Our pulse increases and our tension rises, preparing us in some way for action, whether in areas of urgency, before a purchase that is intended to encourage impulse or by the suggestion of eroticism.
And of course, because of its visibility, it is resorted to in order to capture our attention above all else.
The color of the sun just before sunset is the one that connects us with creativity and enthusiasm, and in its invigorating effect we find the ability to mobilize us towards our goals. We would say that it is the one that invites us to believe in our possibilities and bet on them.
It is a balanced and comfortingly warm tone, where the optimism of yellow and the energy of red where the optimism of yellow and the energy of red meet, with toning capacity but without stridency. It has the ability to stimulate communication and sociability, so it is usually associated with young people and leisure.
In contrast to white, symbolizing light, black represents its absence.
What for some may be synonymous with mystery, fear and secrecyfor others it can mean the most sophisticated elegance, which is why the meaning of black is used to convey this idea in luxury and high quality products.
Violet or purple
Culturally, for some time now, it has been consecrated as the emblematic color of feminism and the struggle for equality, although perhaps this is due to its projection from the association of the color with the feminine gender.
The combination of blue and its stability with the energetic red gives wisdom, creativity and dignity to the meaning of the color violet, which may also support its association with the feminist cause, as well as the evocation of the magical and mysterious.
However, a more historical origin and typical of our culture is its symbolism of luxury, ambition and power, since centuries ago, the pigments of this shade were so expensive to obtain that wearing violet or purple was a luxury reserved for the richest; the nobility, kings and emperors, as well as cardinals and high-ranking officials.
Pink has matured from being only the color that transmitted innocence, fairytale romanticism and delicacy, the same color that accompanied little girls until their adulthood, to become one of the symbols of the hardest fights that a woman has to face, precisely because of her feminine condition: breast cancer.
For some time now, the meaning of the color pink has expanded to become also the symbol of something very closely linked to the symbol of something closely linked to femininity.Unfortunately, however, it is not something that makes us feel good because it is associated with our womanhood.
It is clear that the meaning of colors is closely related to the emotions they evoke, such as the passionate red, the vital yellow or the balanced green, but the origin may also be due not only to how they affect our most basic perceptions, but also to the historical and cultural significance of certain events with which they are related for some reason.
And since we’re wishing… hopefully the color pink and violet, in its symbolism of fighting for what should not exist for any of the women of the world (breast cancer and inequality), will soon be banished or be counted as an anecdote of something overcome and left in the past.